We do not make content. We multiply brands.
A creative studio in Miami. We build brands and the campaigns that launch them.
The introduction.
My name is Pedro Henriques. Henrix is my artist name.
Almost every day, someone asks me who creates my visuals. The films, the brand, the edits.
The answer is, I do.
So I built HNRX Studio around it.
A multiplier, not a translator.
A translator replicates what already exists and competes on price. A multiplier takes a brand's limited budget, time, and ideas, and multiplies the impact. We do it with the newest tools in the hands of a real director, which is how a small studio delivers at agency scale, at a fraction of the time and cost.
Direction, production, and finishing stay under one roof, so the budget goes into the work.
The direction is settled first, then the production pipeline moves without agency handoffs.
A wider field of visual options is explored before the strongest route is finished.
Anyone can make an image. Direction is what makes it matter.
From the first idea to the launch. We build the brand and everything it goes to market with.
Creative Direction
The idea before the execution. Where a brand is going, and how it should feel getting there.
Brand Building
The whole brand, from the ground up. Naming, positioning, the identity system, and the launch it runs on.
Design
Logos, posters, key art, and the graphics a brand posts every day. With the thinking behind every one.
Web Design & Development
Strategy-led custom websites, built from architecture and art direction through responsive development and launch.
Campaign Visuals
Hero product imagery and campaign stills, art directed frame by frame.
Film and Motion
Short form film, motion graphics, and moving campaign assets.
The Digital Muse
A custom brand character, built for you, owned by you, forever.
Films made in the studio. Directed, generated, and finished under one roof.
The Carnival That Never Lands
Six original characters and one red balloon lead a journey through a carnival in the sky.
Bound
A fast-cut collage built for the rhythm and collision of music-video editing.
Phantasia
The Mutants enter for the first time through a fantasy world built for their introduction.
Paint Motion
One composed image becomes a complete motion sequence through material, camera, and color.
Hover to play. Studio owned work, shown as proof of capability.
Full Bloom Decor
Flowers, flame, smoke, and reflection turn event decor into a brand mood.
The Waiting Room
A brand film about belonging that never shows the product. The empty chair carries the idea.
Quiet Force
Engineered geometry leaves the structure and meets dust, speed, and open terrain.
Runner's Wall
Every runner hits the wall. We made it real brick, then broke through it.
Client work is shown with permission. Unsolicited speculative works are clearly labeled and created for demonstration purposes. HNRX Studio is not affiliated with, endorsed by, or sponsored by Tesla, Nike, Tom Ford, or The Estee Lauder Companies. All trademarks are the property of their respective owners.
Pedro Henriques
Founder and creative director of HNRX Studio. As an artist, Pedro works under the name Henrix. His art storefront is TWO MUCH ART.
Pedro’s approach to branding grew out of his years as a DJ and electronic producer, where a name, an image and a release had to work together. His manager helped shape that understanding, and a later chapter in business and finance gave it a practical foundation. His eye combines refined design with gritty, human details. At HNRX Studio, he applies that experience to a brand’s identity, campaign images and films, with the audience and purpose guiding the direction.
A clear idea, carried through every detail.
Direct
We find the idea. Moodboard and creative direction, signed off before anything is generated.
Generate
The pipeline runs. Dozens of options, not one guess.
Finish
Every frame inspected, repaired, graded, upscaled, finished by hand. This is where most AI work dies.
Deliver
Packaged, formatted, and rights cleared for wherever it needs to run.
One becomes five.
One product or portrait becomes five distinct images in one creative direction. The idea is approved first, the production expands it, and every final frame is inspected and finished by hand.
Direction first. Finished by hand.
The Starter Pack
$950 fixed. One approved creative direction becomes five finished hero images for one product, delivered in two formats each. Ten files, one revision round, five business days.
Brand Foundation
Starting at $5,000. Strategy, voice direction, stylescapes, a responsive identity system, brand guidelines, and two launch applications.
The Campaign
One campaign idea developed across the right mix of stills, motion, and launch graphics. Scope, timeline, and deliverables are set before production.
Ongoing Partnership
A reserved monthly production rhythm for brands that need recurring direction, design, imagery, and motion without rebuilding the team each time.
The Starter Pack is fixed. Larger engagements begin with a conversation and a written scope.
Slop is what happens when generation replaces direction. Here the idea comes first, signed off before anything is generated, and every frame is inspected, repaired, graded, and finished by hand. The tools are new. The standard is not.
Direction, taste, and finishing. The concept is decided before anything is generated. Then every frame is inspected, repaired, graded, upscaled, and finished by hand. That finishing step is where most AI work dies.
The Starter Pack delivers in five business days. Larger projects are scoped in the first conversation, and the timeline is agreed before work starts. No date is promised before scope is known.
The direction is signed off before anything is generated, which is designed to prevent exactly that. If a delivered frame misses, the revision round exists to fix it. The studio does not consider a project done until the work is right.
You do. Standard commercial usage rights for digital marketing and social are included in every engagement. Extended and exclusive licensing are available as add ons. Rights transfer completes on final payment.
No. There is no affiliation of any kind. The Nike campaign is unsolicited speculative work, a long standing practice in advertising, published as demonstration and clearly labeled as such.